Showing posts with label promotion. Show all posts
Showing posts with label promotion. Show all posts

Sunday, March 3, 2013

Exploring Context in Art: Putting Interpretation Under a Microscope

[Keeping my thoughts on this to blog post length has been difficult. I hope that it will serve as a platform for discussion.] 

I recently heard a radio program about artist Charles Krafft, considered one of the pre-eminent artists in the Northwestern United States. He has created Nazi imagery for some time and this work has been considered by art historians and collectors to be "ironic." According to a recently broken news account, Krafft has recently been found to be a Nazi sympathizer and the art world has been turned on its head trying to find a way to handle this scandal.

In the interest of full disclosure as related to this story, I will say that my grandparents escaped from the Holocaust and I have strong feelings regarding "Holocaust deniers." I will also announce my ignorance by saying that I had never before heard of this artist. I have always had a strong interest in the fine arts and with an undergraduate degree in art history, I even once considered a career path as an art historian. However, the subject of interpretation, especially considering contemporary art, has been something I have struggled with for a long time. This case highlights that struggle. It shows how much "interpretation" is based on the "facts" as we know them or as they are presented to us. How much do we really ever know?

To me, Charles Krafft's ideas about his own work shouldn't be the determining factor in deciding if his is art worth viewing. It seems to me that this is part of the problem here. My husband and I discussed this in the car after we heard the radio program. He seemed to think that this new found knowledge about the artist's views of the Holocaust should change our view of his work, whereas I think that this new knowledge should give us new information about the work, but shouldn't fully change it. Krafft's art went for shock value, but is he really talented? Search for images of his work and see what you really think without applying any of Krafft's suggested context to the pieces. [Even with the context I have trouble appreciating this work. It is certainly kitsch and I think combining kitsch with political statements has been way overdone...but perhaps that's just me. After all, I didn't become an art historian. My professor laughed at me for my apparently naive criticisms of many modern movements.]

Hearing this story as an archivist got me thinking about Hilary Jenkinson versus Theodore Schellenberg. Jenkinson believed that the creator of a collection of records was the one who should determine the value of the materials -- who should decide what should be kept as part of the historical record -- and that the archivist was merely a caretaker, whereas Schellenberg's theories promoted the idea that an archivist has an essential role in selecting materials worth keeping. I began to wonder, what role does a curator play? Perhaps this is unfair, maybe our professions shouldn't be compared in this way, but it is something that I have wondered for a long time...is it the role of the curator of contemporary art to listen to the creator of an artwork in order to care for it appropriately or should the curator evaluate the work on its own merit without the input of the creator? Do we know something is "ironic" because the artist says it is or do we know it's ironic because it's good art that somehow conveys the irony even without the artist pointedly telling us?

How does one's belief affect context? How should the artist's view of the world change our perception of his work? Is it possible for a curator to give context to art without the artist's input? If it's not, how much artist input is necessary? It seems to me that there was a bit of discussion about Krafft's world beliefs even before this story "broke." How far can, and should, a curator research to fully understand the context of what they are seeing. If we can, and do, evaluate context with older works of art -- by more objectively understanding the artist's life based on diverse archival documents and research materials -- why can't we do it with today's artist?

Once again, as always, it seems to me that archives have an important role to play in establishing context. I think we are at an important stage in our exploration of material culture. This case further demonstrates the value of cross-professional collaboration. The art historian cannot work in a vacuum with other art historians. Their work spans across disciplines. The Krafft dilemma sheds light on our times. It is a time when professionals are well-aware of the value of creating an image, a public face, in order to promote the work that they do. It is a time of complicated beliefs, polarizing opinions, multi-faceted interpretations of culture. Don't take what one tells you at face value. Dig deeper to fully explore context and be aware that what seems to be true may not always be so. How does one determine when context has been fully explored? I'd love to learn if others had alternate views of Krafft's work. I hope more diverse past interpretations of the art come to light and the story continues. I think we all have a lot more to learn here...

Monday, February 7, 2011

The Value of Twitter for Cultural Heritage

A museum registrar friend of mine recently posted on Facebook that she would like to use Twitter, but didn't really understand it. It launched me to comment on the value I see in Twitter as a social media outlet for cultural heritage professionals and how one would use it to one's advantage. The following is a list of some of the things I value about this unique form of social media. I hope that my observations and comments will encourage others in the field to consider how Twitter might boost their personal online presence or that of their cultural heritage institution.


How to use Twitter (in brief)


Twitter allows you to "follow" people and to keep your eye on conversations revolving around different subjects. The site recommends people who may interest you and you can seek people who are talking about specific topics you seek. If you are looking for a topic, search with # and then enter a term. I always have a window up that tells me what people are posting for "#archives." I periodically check in on other things that interest me. 


Find interesting things happening in your field or interesting things happening in your day to "tweet." Retweet what others say. Respond to what others say. Use hashtags in your own tweets to highlight topics. People will start to follow you if you have interesting things to say. In the beginning I posted short "tips" about managing records. It took me a few weeks to catch on and then I started having short conversations with people. Most of my posts center on diverse cultural heritage, collaborative cultural heritage and documentation projects. 


Twitter events such as "AskaCurator" and "Save Libraries" are just the tip of the iceberg for Twitter's potential for cultural heritage. Explore ways the medium can promote the value of what you do.


The Value of Tweeting


1. Networking - Twitter has allowed me to meet colleagues from all over the world who share my interests. By posting what interests me, highlighting relevant terms with hashtags (#), and seeking out others who "tweet" about topics that I find noteworthy I have been able to build a network of fascinating individuals in related fields.


2. Expanded Perspective - Twitter has expanded my understanding of my field by connecting me to people in archives related professions such as oral history, genealogy, archaeology, architecture, and more. It has also given me a more global perspective by making it as easy to "meet" people who live on the other side of the world as it is to meet people in my own state. Furthermore, it has encouraged me to make a habit of reading the news in my field every day, so I can share what I've found and explore diverse perspectives.


3. Support - Some in this network of people have become personal friends to me. Others have become online friends. We support each other by sharing ideas through Twitter. We also support each other's projects and serve as information resources for one another. If an online friend has an archives question, they can come to me. If I'm looking for a genealogist who knows about Polish history, I have easy access to someone with that information. If someone in the network is promoting a fabulous documentation project (such as Linda Norris' interesting "Pickle Project,") I'll re-tweet what she has to say.


4. Piece of Social Media Puzzle - Twitter serves as one piece of a social networking puzzle. I use Twitter to make short statements about my own projects and refer people to my web sites, Facebooks pages, and blog when appropriate. (Be careful when you tweet not to focus on yourself though. I find it off-putting when people do this. Twitter is about sharing information and not spamming people about you and your work.) I use Twitter to relate other people's projects to my own work and to promote colleagues. Through Twitter, I have invited people to write blog posts for my blog and I try to help promote them through all my social networking sites. (I have been asked to blog for others this way as well.) Collaborative promotion across platforms is good for cultural heritage in general. Boosting others on the long run helps both you and your profession. 

5. Promotion - Using Twitter has helped me better shape my personal "brand." Branding is one of the key components of professional life in our society today. Twitter allows me to speak out in a crowd. I try to do it at least a few times a day. When I post about things related to the work I do, people get a better idea of what that work is. As they read my postings, consider re-tweeting what I say, and I re-tweet what others say, my brand is becoming linked to their brand. People can get a good idea of who you are, what you do, and how your work can benefit them through Twitter. 


6. Collaboration - Twitter is transferable to real life. By finding like-minded people and people who have skill sets that complement my own, we have begun to transfer our online ideas to create collaborative projects in the form of workshops and community preservation work. Twitter provides a great platform for melding ideas and is a natural fit for collaboration.




So, give Twitter a try and stick with it for awhile. Find people to whom you can reach out. Consider how their work relates to yours. Think about how this can benefit the cultural heritage community. See Twitter as a part of your working life. Use it as an outreach and networking tool. As the world relies more and more on digital environments, your time to start tweeting is now. Help develop the use of the technology to benefit our profession so that it can best suit your needs.  



Friday, July 30, 2010

Publicizing your work through video [Animoto]

A friend turned me on to this software and I thought I'd share it. It seems like a great tool for making your web site more dynamic and for publicizing your work. Can your non-profit use this to promote your goals?

Create your own video slideshow at animoto.com.